Out now: The DIY Book PR Guide

DIYPR-Cover-10cm-300dpiIt’s been a long time coming but I’m excited to announce that my first book, The DIY Book PR Guide: The HAPPIER Guide to Do-it-Yourself Book Publicity in Seven Easy Stepsis now onsale. It contains everything you need to know about promoting your own book – from compiling a killer media list to giving a great interview – in just seven simple steps.

A big thanks to Grit for the cover and to Xoum Publishing for making The DIY Book PR Guide an actual, real-life, honest-to-goodness book.

To purchase your copy, simply click here.

Not sure who your readers are? Keep It Simple, Scribes.

Once you’ve nailed your response to the hardest question you’ll ever be asked (that’s “So what’s your book about?”, in case you missed my previous blog, and we talk about perfecting your elevator pitch here), it’s time to turn your attention to the next tricky topic you’ll need to address before you promote your masterpiece. Writers: who are your readers? The easy response is […]

Crafting an elevator pitch

If there’s a more overused term than ‘elevator pitch’, I’d love to know about it. But cliches become cliches for these reasons: because they’re highly effective at invoking a particular concept and because no one has yet found a better way of doing so. And the concept invoked by the elevator pitch is crystal clear. You’re an entrepreneur seeking start-up […]

Knowing when to hang up the gloves – and when to fight on

Being a book publicist is largely a balancing act, juggling the needs of the author client with those of the journalist contact to find the common ground that benefits both. This need for balance extends beyond strategy into practical matters, too; how do you tread the tricky fine line between being a super-helpful source and a total pest? In […]

Book publicity – where to begin?

One of the biggest challenges for authors trying to promote their books is knowing where to start. It seems like there are so many opportunities for coverage out there – websites, blogs, radio shows, TV programs, newspapers, magazines… the list goes on – so where the heck do you begin? The most effective book publicity – […]

A publishing ‘good news story’

I love a good news story from the independent publishing world, especially one concerning my dear friends – and (full disclaimer!) publisher of my own modest tome – Xoum Publishing. They announced today the launch of a new literary imprint called Brio, which will be headed up by the exceptionally talented Alice Grundy, co-founder of literary […]


Internationally bestselling kids’ book writer James Lee makes not one, not two, but THREE very special appearances on 9GO’s Kids WB this Saturday (21 May) beginning at 8.59am. He joins co-hosts Lauren Phillips and Shane Crawford to talk about all things scary, hairy, slimy and chilling and give away all four books in his spooky new series for […]

ABS report shows Australian children not getting dietary needs

    A report published today by the Australian Bureau of Statistics shows that Australian children are not eating the recommended daily amounts of vegetables and legumes/beans, with less than 1 per cent of children aged 2-18 meeting their daily quota. Guidelines advise that children aged 2-3 years consume 2.5 serves (where a serve is 75g) of […]

Written a book? Time to shout about it!

  CALLING ALL MELBOURNE-BASED WRITERS! Please join me at my one-day do-it-yourself book publicity course with the Australian Society of Authors on Saturday 28 May. It’s a dynamic, practical workshop that will teach you to: Describe your book in a persuasive and media-friendly way Write a press release Find the right journalists and build a contacts list Generate […]