Out now: The DIY Book PR Guide

DIYPR-Cover-10cm-300dpiIt’s been a long time coming but I’m excited to announce that my first book, The DIY Book PR Guide: The HAPPIER Guide to Do-it-Yourself Book Publicity in Seven Easy Stepsis now onsale. It contains everything you need to know about promoting your own book – from compiling a killer media list to giving a great interview – in just seven simple steps.

A big thanks to Grit for the cover and to Xoum Publishing for making The DIY Book PR Guide an actual, real-life, honest-to-goodness book.

To purchase your copy, simply click here.

Making parenting classes as normal as antenatal classes

Margaret Bell, CEO/founder of the not-for-profit Chain Reaction Foundation, and her daughter, parenting educator Melissa Hood, will be launching Melissa’s book Real Parenting for Real Kids at Parliament House in Sydney on Friday. At that launch, they will be calling on the Australian government to initiate a state-funded parenting class program.  A controversial proposal to make such parenting classes broadly available in the […]

Why women in business are great for Australia’s economy

The Dream Collective‘s excellent new book The World We See will be launched this week in Sydney. It collects the advice of more than 30 iconic Australians in business, politics and showbiz, including PM Malcolm Turnbull, media legend Ita Buttrose and some of our top CEOs and corporate leaders, for the emerging leaders of the future, especially women.  They’re a diverse […]

Not sure who your readers are? Keep It Simple, Scribes.

Once you’ve nailed your response to the hardest question you’ll ever be asked (that’s “So what’s your book about?”, in case you missed my previous blog, and we talk about perfecting your elevator pitch here), it’s time to turn your attention to the next tricky topic you’ll need to address before you promote your masterpiece. Writers: who are your readers? The easy response is […]

Crafting an elevator pitch

If there’s a more overused term than ‘elevator pitch’, I’d love to know about it. But cliches become cliches for these reasons: because they’re highly effective at invoking a particular concept and because no one has yet found a better way of doing so. And the concept invoked by the elevator pitch is crystal clear. You’re an entrepreneur seeking start-up […]

Knowing when to hang up the gloves – and when to fight on

Being a book publicist is largely a balancing act, juggling the needs of the author client with those of the journalist contact to find the common ground that benefits both. This need for balance extends beyond strategy into practical matters, too; how do you tread the tricky fine line between being a super-helpful source and a total pest? In […]

Book publicity – where to begin?

One of the biggest challenges for authors trying to promote their books is knowing where to start. It seems like there are so many opportunities for coverage out there – websites, blogs, radio shows, TV programs, newspapers, magazines… the list goes on – so where the heck do you begin? The most effective book publicity – […]

A publishing ‘good news story’

I love a good news story from the independent publishing world, especially one concerning my dear friends – and (full disclaimer!) publisher of my own modest tome – Xoum Publishing. They announced today the launch of a new literary imprint called Brio, which will be headed up by the exceptionally talented Alice Grundy, co-founder of literary […]


Internationally bestselling kids’ book writer James Lee makes not one, not two, but THREE very special appearances on 9GO’s Kids WB this Saturday (21 May) beginning at 8.59am. He joins co-hosts Lauren Phillips and Shane Crawford to talk about all things scary, hairy, slimy and chilling and give away all four books in his spooky new series for […]